About Us

Sports Travel Group is a luxury sector B2C and B2B golf tour operator and event organiser trading as Golf Traveller. Our three founders have long histories in golf travel, hospitality and events and are seeking to change the way golf travel is presented and consumed. Our global client portfolio includes elite private clubs, leisure and golf tour operators, agents and concierge providers, HNW individuals, private family offices and corporate entities invested in golf. 

Our offices are in London, St Andrews, Stockholm, Oslo and Singapore. We have ambitious plans for further growth and are looking for people with the same ambition to help us achieve them. Candidates should have travel industry experience, ideally in the luxury segment. An interest in golf and understanding of its language is preferable but not required.

Job Brief

You’ll be creating bespoke itineraries that we hope will transform our travellers’ relationship with golf, inspiring discovery and setting the scene for unforgettable shared experiences. Golf is at the heart of our offering and the best courses sit at the heart of each trip, but that’s far from the limit of our product philosophy; satisfying the luxury traveller, whether a golfer or not, requires due care and attention to each minute of the day. Our growing portfolio of experiences is truly global, as are our customers. 

It will be your responsibility to craft programmes that cater to the interests of the group in question, recommending destinations that you know will resonate, complete with the most appropriate accommodation, transportation, dining, activities and excursions that combine to form the perfect experience whilst also uncovering the essence of the local culture. You’ll work with suppliers directly and via DMCs, building and managing relationships that we can leverage to create unique access for our travellers. 

We will encourage you to travel, attending trade shows as a buyer and visiting the destinations we are interested in selling. You’ll then take responsibility for educating our teams - your fellow product team members and our sales, marketing and operations staff.

Ideal candidates will have work experience in the luxury travel industry and an interest in, or understanding of, golf. A commercial and creative approach plus great communication skills both in person and digitally are expected, as is the desire to learn, develop and make a genuine contribution to a growing team.